Digital Currents - An Outdoor Marketing Blog

Check out the latest news & articles from Flood Tide Digital.

Digital Marketing

A Website Is Not a Sales System (Here’s What Outdoor Businesses Are Missing)

Most outdoor websites don’t convert bookings because they aren’t built as sales systems. Here’s what experience businesses are missing — and why it matters.
Jack Shirk
December 30, 2025
9 Minutes
Digital Marketing

The Modern Fishing Guide’s Marketing Ecosystem: Turning "Likes" into Deposits

Stop chasing trips. Learn the 5-pillar marketing ecosystem top fishing guides use to turn Instagram likes into paid deposits. Master SEO, Ads, and Social.
Jack Shirk
December 24, 2025
8 Minutes
Paid Ads

PPC Strategies for Fly Fishing Lodges

Mastering the art of PPC is key to unlocking consistent bookings.
Jack Shirk
June 5, 2025
13 mins
Fly & Tackle Shop

How To Grow A Fly Shop Online

A full overview of strategies you can use to grow your fly or tackle shop online.
Jack Shirk
June 5, 2025
10 mins
Search Engine Marketing

Is SEO Worth It For Fly Fishing Lodges?

An in-depth look at whether or not SEO is a viable acquisition channel for your lodge and key points to help you decide if it's worth the investment.
Jack Shirk
June 5, 2025
Guides & Outfitter

Keys To A Good Outfitter Website

How you can turn your website into a booking machine.
Jack Shirk
June 5, 2025
5 mins