Outdoor focused website development for fishing, marine and boat builder brands
I'm Jack Shirk, and Flood Tide Digital is my web studio in Hillsborough, NC. I do outdoor web design and nothing else: custom websites for fishing lodges, guides and charters, boat builders, marine businesses and outdoor brands.
Builds start at $4,000 and most take about 4 to 6 weeks from kickoff to launch.
Outdoor websites we've built
A Shopify store for the greatest fish cleaning stations known to mankind: real footage up top, every build configurable, and a clean path from the dock to checkout.
A premium site for a custom sport fishing boat builder: model-by-model breakdowns and a clear path from first look to first inquiry, built to match the craft going into every hull.
A destination lodge site built to fill the season: atmospheric presentation, clear rates and seasons, and a booking path that turns dreamers into booked guests.
A site for a custom skiff and bay boat builder with a full technical lineup, each model given room to make its case, with clear paths to a sea trial or quote.
A site worthy of 30+ years of Montana craft: a deep model lineup, decades of innovation, and a build-your-boat path, all presented with the weight the boats deserve.
A fly fishing lodge site built to capture and convert: strong presentation of the experience paired with smart lead capture that turns interest into real inquiries.
A single-product Shopify store for a captain-designed kids' fishing backpack: a story-driven product page and a friction-free path from browse to order.
A site for a mobile marine service that brings the shop to your dock, built to explain the model fast, build trust through certification, and drive both bookings and memberships.
A modern home base for a rebranded full-service marina: live local conditions, clear amenities, and everything a boater wants to know before they pull in.
An events site built to drive ticket sales and attract sponsors: clear event details and a frictionless path to get in, built to scale as the series grows.
A launch-ready site for an innovative 27-foot crossover boat, built to show the hull's capability and turn curious buyers into booked conversations.
A private airboat tour site built around the captain and the water: three clear trips, real reviews up front, and a short path from first scroll to a booked ride.
Outdoor website design for the businesses I know best
Every corner of the outdoor industry sells differently. Each site is built around how yours books, sells and takes inquiries.
Fishing and hunting lodges
Rates, seasons, the fishery and a booking path that turns dreamers into booked guests.
View page →Guides, charters and outfitters
Fishing guide website design that shows the trips, proves you're the guide to fish with and gets a date on the calendar from a phone.
View page →Boat builders
Boat builder website design with model pages, specs, layouts and a clear path to a sea trial, a quote or a dealer.
View page →Marine businesses
Marinas, dealers and marine services, with clear amenities, service booking and inquiry paths.
View page →Outdoor brands
Fishing gear, apparel and outdoor products, with product pages and Shopify stores built to turn browsers into orders.
View page →Adventure and outdoor experiences
Guided trips and expeditions that need clear trip pages and a short path to booking.
View page →Not on the list? See all industries or tell me about your business.
Shopify stores for outdoor and marine products
Custom Shopify builds for gear brands that need to sell online: product pages with real footage, configurable products, and migrations from WooCommerce. See KillerDock and Epic Fishing, then the full Shopify page.
Strategy, then a homepage you can judge
I learn which trips, boats or products matter most and who actually buys them, then plan every page before design gets far. You see your homepage at full fidelity before anything else gets built.
Real photography, built for the phone
Your actual water, boats and fish sit front and center. Your buyer can tell stock photos instantly, and they are usually checking you out in a parking lot at the boat ramp, not at a desk.
Booking, quote and lead paths that match how you sell
Trip requests, build quotes, dealer inquiries and online stores are built around how you sell. Clean code, quick load times and page structure that search engines and AI assistants can read are part of the build.
A clean launch, with a Care Plan from day one
Production build, QA, redirects from your old site and analytics. Hosting, monitoring, updates and a direct line to me start the day you go live. Inquiry and follow-up automation is an optional $1,500 add-on on any tier.
How a build works
Most builds take about 4 to 6 weeks. You'll know the price before we start, and you'll always know what's next.
Strategy
A kickoff call and access to what you have now: photos, specs, rates and your current site. You get a clear plan for every page.
Design
I design your homepage first. Once we lock the direction together, every other page follows it, so there are no surprises late in the project.
Build and launch
Full production build, QA, redirects, analytics and go-live. Your Care Plan picks up from day one.
Pricing, upfront
Most builds land here.
A fuller brand presence with more trips, models or services.
Larger lodges, boat builders and premium outfits with deeper content.
Extra pages are $250 each, same design system and same quality bar.
Care Plans: Every build runs on one. Essential is $149 a month for hosting, updates, monitoring and an hour of work each month. Growth is $300 a month and adds three hours for new sections and ongoing improvements.
Common questions
How much does a website for a fishing lodge, guide or boat builder cost?
Builds start at $4,000 for up to 12 pages, and most builds land there. Up to 18 pages is $6,000, up to 25 pages is $8,000 and up, and extra pages are $250 each. Every site also runs on a Care Plan at $149 or $300 a month.
How long does it take to build an outdoor website?
Most builds take about 4 to 6 weeks from kickoff to launch. You see your homepage in the first few weeks, before the rest of the site gets built.
Why hire an outdoor industry web design agency instead of a general web designer?
Because I already know how your buyer decides. I fish, hunt and restore boats, and I build only for fishing, boating, marine and outdoor businesses, so every page answers the questions your customers ask before they book or buy.
Will my new site be fast and easy to find?
Yes. Every site is built fast, mobile first and structured so search engines and AI assistants can read it. That's part of the build, not an extra.
What happens after my website launches?
Your Care Plan starts on day one. I handle hosting, updates and monitoring, and you get a direct line to me for changes. I don't build websites and disappear.