Our process

How a website build works

Most builds take about 4 to 6 weeks from kickoff to launch. Every project is a little different, but that's the typical range. You'll know the price before we start, you'll see your homepage before we build the rest, and you'll always know what's next. Builds start at $4,000.

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Soul Fly Lodge homepage, a Bahamas fly fishing lodge site we built

Typical build time4 to 6 weeks
Builds starting at$4,000
Design starts withYour homepage

Built around your buyers

What your site has to do

Your buyers usually find you, look around, and decide whether to reach out before you ever hear from them. Someone shopping for a boat wants to see the models, the specs, and what it takes to get one built. An angler planning a trip wants to know the season, the rates, and how to book.

Your site has to answer those questions clearly and make the next step easy. Everything in our process is built around that.

Pool and palms at Soul Fly Lodge in the Bahamas — Planning a trip

RO Tailwater skiff on its trailer — Shopping for a boat

How it works

The three phases

01Week 1

Strategy

We learn your business first

Which boats, trips, or products matter most. Who actually buys them. What makes people hesitate. What a good inquiry looks like for you. From there we build a page map around how your customers book, buy, and reach out.

What you do: A kickoff call, plus access to what you have now: photos, specs, rates, your current site.
What you get: A clear plan for every page before design gets far.

No Name Fly Lodge Home page — No Name Fly Lodge page map: every page answers a question guests ask before booking.

No Name Fly Lodge The Fishery page — No Name Fly Lodge page map: every page answers a question guests ask before booking.

02Weeks 1 to 3

Design

Homepage first, then everything

Design starts in week one, right alongside strategy. You see your homepage at full fidelity before anything else gets built. Once we lock the direction together, every other page follows it, so there are no surprises late in the project.

What you do: Review the homepage and give us honest feedback.
What you get: A locked design direction for the whole site.

No Name Fly Lodge homepage built by Flood Tide — No Name Fly Lodge homepage: their old site and ours. Drag to compare.

No Name Fly Lodge previous homepage — No Name Fly Lodge homepage: their old site and ours. Drag to compare.

03Weeks 3 to 6

Build & Launch

Production build, QA, go live

We build every page, test on phones and desktops, set up redirects from your old site and analytics, and launch clean. Then your Care Plan picks up from day one.

What you do: Final content and a last look before go live.
What you get: A live site that's ready to sell.

No Name Fly Lodge homepage, live — No Name Fly Lodge, live on desktop and phone.

No Name Fly Lodge homepage on a phone — No Name Fly Lodge, live on desktop and phone.

Week by week

These are typical. Your project may run a little faster or slower.

Week 1 Kickoff and strategy. Page map. Homepage design starts.
Weeks 1 to 3 Homepage at full fidelity, your feedback, direction locked, remaining pages designed.
Weeks 3 to 6 Production build, content in, testing, redirects and analytics, launch.

Each phase unlocks the next. Nothing rushed, nothing skipped. The biggest thing that moves the date is how fast content and decisions come back from your side. We keep ours moving.

Helm and console of a Catch Boatworks build

Your part

What we need from you

You don't need to know exactly what you want. Most clients come to us with an idea and a picture of where they want to end up, and we guide you through the rest. What helps most:

One point person who can answer questions and make decisions
Your best photos and video
The details buyers ask about: models and specs, rates and seasons, or whatever you sell

Missing something? Tell us and we'll work it out together.

Optional add-on

Inquiry & follow-up automation

A new site should bring in inquiries. This add-on makes sure none of them slip. We set up the CRM, route each form to the right person, and build follow-up sequences around how you sell, so every inquiry gets captured and followed up automatically. Available on any tier.

$1,500Available on any tier

Stuart Boatworks inquiry form on a phone, a site we built — 1Inquiry form

Websitenow

New inquiry from your website

Routed to: Sales

2Routed to the right person

Thanks for reaching out. We got your request and will be in touch shortly.

3Automatic follow-up

Jack Shirk, founder of Flood Tide Digital, holding a permit on the flat — A direct line to the people who built your site.

After launch

Your Care Plan

Every build runs on a Care Plan.

It covers hosting, platform updates, performance monitoring, minor fixes, and a direct line to the people who built your site. Jack oversees every Care Plan and makes every update and edit to your site himself, so the person working on it is the one who built it.

Essential

$149 /month

Hosting, updates, monitoring, minor fixes, and an hour of design and dev work every month.

Growth

$300 /month

Everything in Essential, plus three hours a month for new sections, content updates, and ongoing improvements.

We check in at 30 days to make sure everything's running clean. It's how we stand behind the work long after launch.

Islamorada Boatworks

Custom skiff & bay boat builder

154 leads converted in the first 5 months

View full project →

Epic Airboat Tours

Private Everglades airboat tours

244 Google clicks and 18.5K impressions in its first month

View full project →

Built for

Questions, answered

The things people ask about the process.

How does a website build with Flood Tide Digital work?

It runs in three phases: Strategy, Design, and Build & Launch. We learn your business in week one, show you your homepage at full fidelity before building the rest, then build, test, and launch. Your Care Plan starts on launch day.

How long does it take to build a website?

Most builds take about 4 to 6 weeks from kickoff to launch. That's typical, not a hard rule. The biggest variable is how quickly decisions and content come back from your side.

How much does a website cost?

Builds start at $4,000 for up to 12 pages. Pricing is flat and published, so you know the number before we start.

What do I need to provide?

A point person, your best photos and video, and the details your buyers ask about, like specs, rates, or seasons. You don't need to know exactly what you want. We guide you through everything.

When do I see the design?

Design starts in week one. You see your homepage at full fidelity before anything else gets built, and every other page follows the direction we lock in together.

Can you set up automatic follow-up for website inquiries?

Yes. Our Inquiry & follow-up automation add-on is $1,500 on any tier. It covers CRM setup, form routing, and follow-up sequences built around how you sell.

Is the Care Plan required?

Yes. We host, secure, and monitor every site we build, starting at $149 a month. That's what lets us stand behind the work long after launch.

What happens after launch?

Your Care Plan starts day one: hosting, monitoring, platform updates, and small fixes. We check in at 30 days to make sure everything's running clean.