Florida Keys Outfitters

We worked with Florida Keys Outfitters to modernize their digital presence through a combination of SEO, content strategy, email marketing, and performance-focused design updates. The result: more online orders, more email subscribers, and a stronger connection between their legendary brand and today’s fly anglers.

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Type

Florida Keys fly shop

Scope

Web Design & On-Going Marketing

Launched

10/2024

Result

Increased online order frequency

The brief

Florida Keys Outfitters is a historic fly shop with deep roots in the saltwater fly fishing world. Our job was to help them translate that legacy into a stronger digital footprint. We began with a full audit of their site structure, content, and technical SEO. From there, we optimized product pages, created brand-focused content silos (like Hardy Fly Rods and Tibor Reels), and developed new SEO-focused pages for core species like tarpon, permit, and bonefish.

The outcome

Florida Keys Outfitters saw increased organic traffic, stronger product rankings, and a noticeable bump in online orders—especially for core gear and branded merchandise. Email engagement improved significantly, helping them promote upcoming Fly School dates and seasonal promotions with more impact. With a more strategic digital system in place, FKO is now better positioned to serve the next generation of saltwater fly anglers.

Before & after

Drag it. See the difference.

Built by Flood TideTheir old site

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