Outdoor brand websites that sell the gear
Flood Tide Digital designs and builds online stores for fishing gear, apparel and outdoor product brands, and for fly shops and outfitter shops. We build on Shopify and Lightspeed: product pages that answer questions, collections that browse easily, real footage, and checkout that works on a phone. Pricing is starting at $4,000, and most builds take about 4 to 6 weeks from kickoff to launch.
What an outdoor brand's site actually has to do
People buying gear want to see it used, know it fits what they do, and trust that it ships. If the site cannot answer that, they buy it somewhere else or not at all.
So the site has three jobs:
- 01
Show the product in use. Real photos and video, on the water and in the field.
- 02
Answer every question before checkout. Specs, sizes, options, shipping and returns.
- 03
Make buying easy. Fast collections, a clean cart, and checkout that works on a phone.
Product pages that sell
Every product page should answer what it is for, what it is made of, the options, and what happens after you buy. On KillerDock every station is configurable, so the product page walks through the choices and shows the real thing in use.
Collections for a big catalog
A fly shop or gear brand with hundreds of products needs collections that browse the way customers think: by species, by activity, by gear type. If you also run a shop floor, Lightspeed keeps the store and the website on one inventory.
One product, one story
If you are launching a single product, the product page is the whole site. Epic Fishing sells a captain designed kids' fishing backpack, so the page tells that story and keeps the path from browse to order short.
Real footage
Video of your product doing its job sells better than any copy. We build it into the homepage and product pages and keep it fast on a phone.
Shopify or Lightspeed
Shopify fits most brands selling online first: great checkout, apps for almost everything, and easy to run. Lightspeed fits shops with a physical store, where the point of sale and the website need to share inventory. We build on both and will tell you which fits.
How a build works
We learn your products and your customers.
What sells, who buys, and what platform fits.
Homepage first, then everything.
You see the homepage at full fidelity before anything else gets built.
Build, QA, launch.
Production build, product migration, redirects from your old URLs, analytics, and a clean launch.
Starting at $4,000.
The price depends on how many products and pages you need, migration, and how much content we create with you.
Timeline: most builds take about 4 to 6 weeks from kickoff to launch. That is typical, not a hard rule. If you have a product launch or a show coming, tell us the date and we will plan backward from it.
FAQ
How much does an outdoor brand ecommerce website cost?
Starting at $4,000. The price depends on how many products and pages you need, migration, and how much content we create with you.
How long does it take?
Most builds take about 4 to 6 weeks from kickoff to launch. That is typical, not a hard rule. The biggest variable is how quickly photos, product details and decisions come back from your side.
Should we use Shopify or Lightspeed?
Shopify for most brands selling online first. Lightspeed if you run a physical shop and want the store and website on one inventory. We build on both.
Can you move our store from another platform?
Yes. We migrate products, customers where possible, and set up redirects so you keep your search traffic.
Can our fly shop's website share inventory with the shop?
Yes. On Lightspeed, the point of sale and the website run on one inventory, so what sells in the shop comes off the website too.
What makes a good product page for fishing gear?
Real photos and video of the product in use, clear specs and options, sizing or fit help, shipping and returns, and one obvious add to cart button.
Can we manage products ourselves?
Yes. You manage products, prices and inventory in Shopify or Lightspeed, and we set it up so that stays simple.
Tell us about your brand
Tell us what you sell, where your store is today, and what platform you are on. We will tell you exactly what it will take, and if a full rebuild is not the right call, we will say so.
Epic Fishing