KillerDock

KillerDock builds fish cleaning stations, dock furniture, and canopies out of marine-grade aluminum in Theodore, Alabama. The gear is overbuilt for salt and storms. The old website was not. It ran on WordPress, Elementor, and WooCommerce, payments and sales tax were spread across systems, and on a phone it was a chore to shop a made-to-order station. The job was to move the whole store to Shopify, carry the products over clean, and build a site that sells the way the stations perform: no fuss, built to last.

We designed and built a Shopify store that leads with the real thing. A full-screen video of fish getting cleaned on a KillerDock, then two clear paths: stations or furniture. Every station, from the Sidekick to the Slam 7 1/2, has its own page with sizes sorted smallest to largest, add-ons priced as you pick them, and a color visualizer on the furniture so buyers can see their build before they order. Sales tax, shipping rules, and quote requests for Alaska and Hawaii run inside the checkout instead of over email. The old WordPress links redirect to their new homes. The result is a store that works as hard as the gear it sells.