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Boat Builder
Fly Fishing
Marine

Ro Drift Boats

A site worthy of 30+ years of Montana craft — a deep model lineup, decades of innovation, and a build-your-boat path, all presented with the weight the boats deserve.

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Type
Iconic Bozeman drift boat builder
Scope
Web design + development
Launched
01/2026
Result
A site that sales boats & is worthy of 30+ years of drift boat design
The brief

Ro Drift Boats has spent over three decades building some of the finest fiberglass drift boats and skiffs on the water — handcrafted in Montana, backed by a lifetime warranty, trusted by guides who put boats through daily abuse. Their reputation was earned. Their website needed to carry it. The challenge was presenting a deep lineup of models, decades of innovation, and a build-your-own process in a way that felt as refined as the boats themselves.

The outcome

We built a site that leads with the boats and the heritage behind them — a clear model lineup with the specs guides actually compare, a section dedicated to Ro's innovations, and a build-your-boat path that turns interest into a real configuration. Montana-made craft, presented with the weight it deserves, from the first scroll to the final build form.

Before & after

Drag it. See the difference.

Built by Flood TideTheir old site