Soul Fly Lodge

Soul Fly Lodge brought in Flood Tide Digital to elevate their SEO game and improve how prospective guests found and experienced their website. We optimized their entire site and redesigned key pages to better capture traffic, showcase their offerings, and drive inquiries.

Project Overview

While Soul Fly Lodge already had a strong visual identity and an established website, they were missing key opportunities in organic search and user flow. We kicked off with a full SEO audit, identifying structural gaps, content opportunities, and indexing issues. From there, we restructured the site to support topic clusters around key target species—permit, tarpon, and bonefish—and optimized all core pages with improved meta data, internal linking, and targeted content.

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Alongside SEO improvements, we selectively redesigned a few key pages—including the homepage, fishing species pages, and FAQs—to better support both users and search engines. We also created detailed, SEO-optimized FAQ sections to address user intent and improve rankings for query-based searches. The end result was a faster, better-organized site that now performs well in search while delivering a smoother user experience.

Results Overview

Within weeks of launch, Soul Fly Lodge saw improved rankings and traffic for core terms like "fly fishing lodge Bahamas" and "permit fishing Bahamas." Organic traffic increased, user engagement improved, and the new structure laid the groundwork for long-term growth. The redesigned pages now act as effective landing hubs for prospective guests planning their next fishing adventure.